Friday 28 June 2013

Twitter 2 stage PIN verification

Today we're looking at the recently introduced 2 stage PIN protection feature on Twitter.

Few users seem to have taken the feature onboard, with even more not even knowing it exists.  So we assess what it does, how you set it up and whether or not it provides additional security without compromise.

Social media training - Twitter 2 stage PIN verification

Monday 27 May 2013

Hashtags for legal professions

Our recent hashtag analysis has focused on one of the increasingly busy sectors on Twitter and social media in general - the legal professions.

Encompassing lawyers and others in the legal trades, tweet volume has been rising steadily over the last few years.

The sector remains very immature in its understanding of the platform in general, amply demonstrated by a lack of any real engagement from most accounts.

Click the link below to read the full article.

Social Media Training - Hashtags for legal professions

Sunday 19 May 2013

Businesses ignore customer service on Twitter

A collection of surveys suggests that businesses on Twitter continue to ignore customers who contact them on the social media network.

The combined statistics, from sources in multiple countries and accounting for the monitoring of over 10,700 businesses, reveal that organisations have yet to fully understand the vital importance of feedback and managing their online relationships.

Click the link below to view the full article:

Social Media Training - Businesses ignore customer service on Twitter

Pinterest drives DIY and Crafts interest

As Pinterest continues as the headline-grabbing social media platform of growth at present, online technology site Mashable has revealed its power in the DIY & Crafts sector.

Speaking to Mashable, Pinterest have revealed even they've taken note of the huge popularity of their site amongst "Crafters" and those who like to try their hand at "DIY".

Click the link below to read the full article:

Social Media Training - Pinterest drives DIY and Crafts interest

Has the average Twitter user changed?

Statistics published by Beevolve suggest that the average Twitter user has changed in profile - albeit slightly.

Using a huge sample data set of 36 million users, the survey reveals some interesting points.  One thing that doesn't seem to have changed a great deal is the 53% of users that are females - because in 2011 this stood at 54%.

Click the link below to read the full article:

Social Media Training - Has the average Twitter user changed?

Pinterest content delivers for longer

An in-house analysis we've completed has shown Pinterest content delivers traffic long after Facebook and Twitter content has stopped doing so.

As you'd expect from a company in our field, we conduct regular monitoring of our social media activity in terms of the traffic it refers to us, from what sources and much more.

Click the link below to read the full article:

Social Media Training - Pinterest content delivers for longer

UK law on social media under review

The UK's Crown Prosecution Service is to hold discussions with the legal professions, academics and representatives from Facebook and Twitter, on free speech via social media.

It follows the Director of Public Prosecutions (DPP) in the UK telling the BBC that "the right to be offensive has to be protected".

Click the link below to view the full article:

Social Media Training - UK law on social media under review